How To Keep Your Blogging Business Legal

A lot of people think that setting up a blogging business is as simple as setting up a website and writing down your thoughts. It’s a lot more complicated than that, not least when it comes to ensuring that your blogging business is completely legal.

So, if you’re thinking of turning your blog into a fully-fledged business, read on for my top tips on making it legit…

Choose a Trademarkable Name

First thing’s first, when you’re setting up your blog, you should try to choose a name that has not been trademarked by anyone else, lest you end up getting sued, and which you will be able to trademark yourself so that no one else can copy you.

It’s not possible, in the US, at least, to trademark names that are really general in nature such as “Sara’s Knitting tips” or “John’s Drumming Lessons” so it’s better to go for a name like “EyeSwoon”, which is a design blog or “Zenhabits”, which is a personal development blog, which suggests what your blog is about, but gives it a unique name that you can protect. 

Register Your Blog as a Business

If you’re serious about running your blog as a business, and you want o give it a real air of legitimacy while protecting your name and your assets as well as you can – this is something you probably won’t need to so until you’re up and running and making money from various sources such as selling courses and releasing eBooks on your blog, it may be worth talking to a legal team like Boppre Law Firm who can help you out with a business entity formation. This will help to keep your personal life separate from your blogging business.

Ensure You’re Using the Right Disclaimers and Disclosures

In the US, if you’re running a blog for profit, you are required by law to have a number of disclaimers and disclosures on your site. These include a privacy policy that lets users know when you collect their personal data and disclosures to let readers know when you’re writing about something you received for free or were paid to promote. There are lots of rules about where, when and why these kinds of things must be posted, so it’s a good idea to read up on the rules before you start posting.

Give People Credit

If you use photos, videos, or audio created by other people on your blog, you should first ensure that you have permission to do so, and second, ensure that you attribute them in the proper way. A failure to do so could get you sued and the last thing you’ll want to have to deal with is a lawsuit. If you can create your win media, then so much the better.

Copyright Your Stuff

If you don’t want your content to be stolen, ensuring that you have it signposted as copyrighted material may help you to keep it out of the wrong hands.

Good luck with your blogging venture!

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