iQIYI Launches 1st All-Immersive Amusement Working experience The Luoyang VR Challenge in Shanghai

BEIJING, Feb. 20, 2023 /PRNewswire/ — iQIYI, an impressive market place-top online enjoyment service in China, formally unveiled its Luoyang Virtual Fact (VR) Task in Shanghai on Feb. 18, showcasing the industry’s very first-at any time all-immersive amusement expertise which incorporates VR systems, primary IP-dependent plotlines, and immersive theatre.

The Luoyang VR Venture opens with an immersive theatre experience and follows with a thrilling 50-minute VR-driven journey that usually takes the participants back again 1,300 years in time to the historical city of Luoyang, and accumulates a exceptional user encounter that breaks conceptual bounds amongst the virtual entire world and physical reality.

The project marks the initially attempt in the VR sector to combine distinctive things from immersive theatre, VR, and primary IP. The set development, for instance, can make whole use of and expands on the physical space, when customizing the wall and floor framework according to the activity articles.

The venture also leverages the “Inside of-out Monitoring” technological know-how and other marketplace-leading, sensory-simulation tactics to “create in” automobiles, boats, carriages, and other props as very well to simulate the actual physical practical experience of superior winds, waterfall, and explosion—all in a bodily space of 300 sq. meters. The upshot is a hugely sensible setting that fully immerses the viewers in the story.

ZHANG Dangle, Vice President of iQIYI and head of iQIYI DREAMVERSE studio, explained: “The Luoyang VR Undertaking marks a stage-up from a purely VR experience, as we have built-in actual lifetime scenes such as costume-modifying and live effectiveness VR transports users into one more universe, making it possible for them to come to be the character shaping the story through the journey in the town Luoyang, for an all-immersive amusement encounter.”

Developed by the iQIYI DREAMVERSE studio, the Undertaking marks the most recent addition to iQIYI Chinese Historic City Universe (iCHCU) of Luoyang, which is made up of 12 distinct enjoyment initiatives all motivated by the well-liked Luoyang IP.

Tale continues

iQIYI to start with entered the subject of offline VR enjoyment in 2018, and, in 2020, recognized the manufacturing studio DREAMVERSE to aim on curating VR assignments and all-immersive experiences. DREAMVERSE has since launched a series of well known offline VR tasks, and the Luoyang VR Project marks its latest strike.

Third-bash details reveals that in China, the marketplace of offline immersive amusement assignments is rising swiftly. As a lengthy-standing winner of technologies- and innovation-pushed entertainment, iQIYI will go on to leverage innovation to check out “VR+” articles and extend upon the VR content material-usage ecology.

Get hold of: iQIYI Push, [email protected]

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Source iQIYI