Welcome to Lesson 3! Today we’ll talk about Why You Need To Create An Incentive to growing your list to make money. By now, you should have the ball rolling as far as subscribers joining your list.
If you haven’t completed Lesson 1 or Lesson 2, you’ll need to do that before moving forward. You can find them listed below:
Moving right along.
The Importance Of An Incentive…
An incentive is some type of giveaway or freebie to entice your list. It can be a free template, an eBook, or whatever you desire. It should be something that’s valuable you’re giving away for free.
Why, you ask?
Because you need to build authority and create trust within your list. Right now, your list is compelled of people you know. As your list grows, you’ll have people who don’t know you. They will sign up to your list because you have information they seek…and they’re seeking you out because you’re an expert in your field.
So, in order to attract people to sign up to your list, you need to provide valuable information and products that gain someone’s trust. In exchange for someone’s email address, you are providing them with free, valuable information.
So as you can see, having an incentive is important when building your list. As your list grows, you want to add more incentives that are specific to your targeted audience. Knowing exactly what they want allows you to create a product specific to your audiences’ needs.
This is when you can make money from your list.
Let’s talk about incentives first…
First you need to create an incentive. This is something that will entice your subscribers to join your list.
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This can be an example used for a free template you give out to your email subscribers once they sign up for your list.
In exchange for your free template, you’ll get their email address.
Here’s another example:
The above image can be found on the right-hand side of every page in my blog. When you click on the image, it redirects you to a landing page. On the landing page, there is a sign-up form for someone to sign-up to one of my free courses.
When someone signs up, I get their email address. In exchange for their email, they get free information on how to start blogging as a beginner.
Now it’s your turn.
Create your first incentive. This can be a one-page template that includes information about your product or service. It can be a list of ideas or whatever you decide it is you want to talk about.
Here’s an example of what a template can look like:
This is a 2017 Goals Sheet I provide to some of my mastermind groups. It’s a free template that can help my audience stay organized and achieve their goals. You can create something that works for your audience.
Create a template based upon your free incentive to your list. Make sure is simple. You only need one page. Let’s not over complicate things.
The following are examples you can use to help spark your creativity for your freebie:
- Create a How To list
- Create a DIY list
- 10 Ways To…
- Learn How To…
We’ll talk more about how to incorporate your incentive to make money from your list!
Stay tuned for tomorrow’s lesson.
To much success,