[Lesson 4] How To Make Money With Your List : Building A Landing Page

Welcome to Lesson 4!

Make Money With Your List : Building A Landing Page

I’m super excited about today’s lesson and you should be too.  Today we’ll talk all about setting the foundation for making money with your list.

Setting up a solid foundation is the only way to be successful in any endeavor.  For today, we’ll learn about creating a Landing Page.

Now I’m hoping that you’ve completed the previous lessons in this course.  If you haven’t, it’s super important that you do before moving forward.

Here they are again for your reference:

Lesson 1Lesson 2 And Lesson 3.

OK let’s get to it.

Today it’s all about setting a foundation for making money with our list.  If you did your homework assignment from yesterday, you’ll have an incentive to provide your list.  This incentive should be a simple, one-page template.  It can be a list, a calendar. a goal-setting sheet or something pertaining to your particular niche.

With that incentive, we are going to use it to send to your current list and also use it to gain new email subscribers to you list.

With your current list, you’ll want to create a campaign and send it within your email subscription service.  Whether you’ve used Aweber, MailChimp or another service, you will create a campaign (which is basically an email template in which you will create your content and share your template with your list) and share your free template.

You’ll want to make sure that you’re interacting and keeping your list subscribers engaged with you.  It’s best practice to email your list between 2-4 times a month.

A survey was taken and asked bloggers and other professionals how often should someone email their list?  Over 60% email their list 2-4 times per month.

If you are a retailer or sale a product or service, this may be different for you as you may email your list more often to offer your services and products.

As a rule of thumb, 2-4 times a month is good for now as you’re just getting started.

Now that you’ve sent your free template to your current email list, let’s create a landing page to gain you more subscribers.

What’s a landing page you ask? More about that later…

For now…

You will need a website to setup a landing page which will help you to gain new subscribers to your list.  In my first email in this course, I directed you to my post on starting a blog from scratch.  You’ll want to do that first before moving forward.

Now let’s talk about landing pages and what they are and why you need them.

A landing page is a one-page sales page that you will direct your potential email subscribers to a call-to-action.

What is a call-to-action you ask?

A call-to-action or CTA as many bloggers and marketers may say, is a direction in which you want your audience to take.  Here’s an example.  In my call-to-action, my goal is to get subscribers to sign up for my free email course.

My call-to-action is a simple, one-page landing page.  It tells my potential subscribers exactly what to do.  Yours should also do the same.

My call-to-action? Sign Up For Your Free Course!

A call-to-action must direct your subscribers to do something. Whether it’s Buy Now, Click Here, Learn More, Join Now or something else, you have to tell your audience what to do.  Otherwise they’ll do nothing…

Why do you need a landing page?

You need a landing page to attract subscribers to your email list. Having an email list is the best way to make money online.  Not only is it sustainable, it’s also yours.  You have complete control over your list and it’s success.  All the billion and million dollar companies have email list and now…so do you.

You need an audience to connect with and most importantly, an audience who will look at you as in expert in your field.  Whether you’re a plumber, a designer, a salesperson, an instructor, a stylist….whatever your passion is; you need a list.

First, you need to set up a landing page.

Instapage offers the best landing pages hands down.  They are easy to set up and in about 15 minutes you can be up and running.  They also offer a free-trial.  You can sign up for a free account here.

Once you have your landing page setup, you’ll want to integrate it with your website. Instapage easily integrates with WordPress themes and allows you to easily transfer your page to your WordPress site in one click.

With your landing page now integrated to your site, you can now have new subscribers sign up through your landing page.

Wow! We went through a lot today and I’m sure it’s a lot for you to digest.  With that being said, feel free to reach out to me with any questions you may have.  I want you to know, I’m here to help you become successful.

So…. take some time, review this email and setup everything that needs to be done to get your landing page complete.

With your landing page, you now have the power to gain new subscribers to your list which will then allow you to earn money.

Tomorrow we’ll talk about one of my favorite topics…adding more subscribers to your list.  I can’t wait to share with you more ways to get more subscribers and also how you can finally earn money with your list.

Excited?  You should be!  You’re doing so awesome!  Super proud of you today 🙂

Well, stay tuned for tomorrow.

To much success,

Chloe A.
Bonne Chic