[Lesson 6] Understanding Your Audience

Today is all about understanding your audience.  It’s lesson 6 and you should have more than a few subscribers who are in your list.

If you need a refresher, here are the previous lessons below:

Lesson 1Lesson 2Lesson 3Lesson 4Lesson 5

Now….. on to today’s lesson.

Like I’ve mentioned before, the money is in the list.  Every company who is serious about growing their customer base has an email list.

In order to make your email list a compelling one, you’ll need to make sure you’re attracting your customers to what matters most to them.

Always attract the right customers to the right list.

Let’s say for example you have 100 email subscribers.  Your niche is organic cooking.  You teach people how to cook organic food at home.

Let’s say you attracted 25% of your email subscribers through an opt-in form where they signed up to get free recipes on organic cooking.

Another 25% signed up through a different opt-in form on learning ways to lose weight by cooking organically.

25% found you on social media and follow your blog and like the information you provide and has an overall general interest.

The other 25% are people who have an interest in organic food but are not 100% sold on why it would benefit them.

Out of these 100 people you have 4 categories.  A category of people who want to receive recipes, a separate one for losing weight, a 3rd who have a general interest and a 4th who are kinda interested but need your help in identifying a problem.

When sending your emails to your subscribers, you always want to send segmented emails. This means these emails are specific to the different groups within your list.

If I signed up to receive free recipes, I don’t want to learn about general information on organic food; I just want the recipes!  However – if you are sending an email related to my interest in recipes, such as catering organic food, or local organic food in my area, that may be of interest to me.

Bottom line is, always send relevant content to your relevant groups.

As your email list grows, you’ll understand more of what your audience wants.

For now, try and find out what it is they’re looking for from you.

How To Understand Your Audience

Reaching out to your audience is the first step in understanding their needs.

A solution to this is to have your audience take a survey.

Survey Monkey offers free surveys you can create or you can use a pre-made template to send to your audience.  This way, you can ask exactly what it is your audience wants to learn from you and provide them with that information.

Well, this is all for today, Leodis.  Stay tuned for more.