One question I get asked quite frequently is, “what is a sales funnel and why do I need one?” As a blogger and online entrepreneur, I strongly suggest that every online entrepreneur use a sales funnel in their business. It helps to do a lot of heavy lifting when it comes to automating sales; which is really helpful when you’re trying to run an automated, online business. A lot of bloggers and entrepreneurs are still unclear as to what a sales funnel really is.
Well fret not. In today’s post, I will tell you all about sales funnels and why you need to implement them into your business.
Sales Funnel 101
What is a sales funnel? A sales funnel is the process you take a prospect along to becoming a paying customer. It’s a courtship. It’s a relationship. In some cases; it’s a marriage. Let’s discuss in more detail.
Below is a graph entitled “The Successful Funnel Blueprint”.
This sales funnel is relevant for virtually any business, whether it’s blogging, coaching, consulting or any type of online entrepreneurship venture.
Let’s walk through each process.
Phase 1: Attract Clients
Like any business, you want to attract clients. Whether they’re going to your blog or landing page, you want to attract clients specifically for your niche or expertise. In order to attract clients, you need to attract people to you. When they’re attracted to you by content or something that resonates with them, you then want a way to capture that person’s information. Which is how we get into our next phase of the funnel. Capturing leads.
How Do I Attract Clients?
There are many ways to attract clients. Some free ways and some paid ways. If you’re brand new to blogging or entrepreneurship with a tight budget, you may want to start with some free ways which are listed below.
If you have a budget for advertising, the best way to attract clients is through third-party advertisers like Facebook Ads, or Google. For as little as $5/day, you can begin to attract clients who want to specifically know more about you.
In my opinion, I personally like using Facebook as my audience is defined down to a “t”. Facebook’s algorithms are unmatched when it comes to targeting a specific audience. I can either target a warm audience (which is my existing email list of subscribers and people who already identify with me already) or I can target a cold market to attract brand-new clients of people who haven’t heard of me yet. I’d suggest starting out with a warm audience and building from there.
If you don’t have an audience yet, you can create an Interest Audience to help identify with your target market.
Once you’ve begun attracting people, you then want to move on to capturing them. In other words, asking for their email address so you can contact them.
Phase 2: Capture Leads
When you’re capturing leads, in other words, you’re getting someone’s email address. In exchange for someone’s email address, you have to provide some type of value. This can be a free blueprint or ebook or white paper, for example. Something you provide to someone for free in exchange for their email address.
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Once you capture your leads; the fun begins! You then get to….you guessed it, nurture relationships. This simply means you get to understand what it is your audience needs helps with so you can provide a solution to their problem. let’s dig deep here.
Phase 3: Nurture Relationships
Like I mentioned, in this phase, you are building a relationship with your audience. You are understanding more about them and what it is truly, that they need help with. You do this with a series of emails, or various ways of communication.
This may include doing a webinar, a Facebook Live sessions, sending a series of emails or doing a video series where they can really understand more about who you are. Your goal here is to deliver quality content. You want to make sure that your audience is engaged with you and what you have to say as you are also building trust with your audience.
Once you have a solid foundation of trust between your subscribers, you’re now ready to move on to the next phase.
Phase 4: Convert Sales
This is the best part of the funnel. In this phase, you convert your prospects into paying clients. You’ve gone through the steps of attracting clients, capturing them and turning them into leads and building relationships with them. Now that they trust you and look to you as an expert, it’s time to launch your product or offer something for them to buy.
You’ve identified the pain-point of your potential clients or customers and you’ve also identified the solution (your product), to help them with their problem. You’ve gained their trust and now it’s time to convert into sales.
This can be something as simple as an email funnel (which is what was explained as an example in this post), a webinar funnel, a product launch or a strategy session to convert your email subscribers into high-paying clients. The options for this funnel are virtually endless.
As always, share your comments down below, I’d be happy to help you along your journey 🙂