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London publicity company WDW Amusement has rebranded as WDM Amusement and unveiled a new management group.

The arts and amusement communications agency, which was co-established by CEO Amy Dowd in 2017, has welcomed marketplace veteran Daniel Maynard as managing director while Frankie Mendola and Sarah Wareing have been upped to affiliate administrators. The agency’s new name demonstrates the surnames of WDM’s revised leadership and shareholders.

Dowd and Maynard will also sit on the outfit’s board together with CFO Evi Dennison.

Maynard, who features more than 20 yrs encounter in media and enjoyment in the two in-dwelling, consultancy and agency roles, previously worked as VP for communications (television and DTC) at Walt Disney EMEA, exactly where he launched Disney+ throughout 17 markets, among other initiatives. Maynard has also held senior roles at 21st Century Fox, Countrywide Geographic, Freuds, BBC and Microsoft and is a member of the BAFTA television committee.

WDM, which delivers a variety of publicity products and services throughout Television set and streaming, film and awards, arts and impression and company communications, has also inked a strategic partnership with device publicity agency Unitworks, founded by industry veteran Alyssa Taffet. The partnership enables WDM to give providers and assignments entire end-to-conclusion assist. Current Unitworks jobs contain “Ted Lasso,” “Bad Sisters” and “The Full Monty.”

The freshly rebranded organization has also brought on board a host of new shoppers like Warner Bros. Discovery, Dorothy Avenue Pictures, Incredibly hot Coals Productions, the recently released Abilities Job Power led by former Amazon Studios Europe exec Ga Brown and inclusivity and accessibility agency Bridge06. They sign up for present clients Disney, Netflix, National Geographic, Lionsgate, BAFTA, SISTER, See-Observed Movies, EE, Newport Seaside Film Competition British isles Honours, The Modern society of London Theatre and The Outdated Vic.

A woman and queer-led business, WDM is putting inclusivity at the heart of its re-org and has fully commited to placing 10% of web gains into supporting new talent initiatives spotlighting beneath-represented voices in the industry.

“Since location up the corporation six several years back, our concentration has been creating our main consumer base, stellar staff, company lifestyle and establishing WDM Entertainment as a top leisure agency in the U.K.,” reported Dowd. “The expansion introduced now reflects our ambitions for the foreseeable future of WDM Enjoyment as we develop our team and strategic associates alongside with our vision and mission. Whilst our ongoing precedence will be to produce globe-class communications, publicity and awards campaigns, section of our target will be to redirect some of our earnings back again into talent who keep on being marginalised throughout the market.”

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